I'm really proud to announce that my documentary film, '808', will debut exclusively worldwide on Apple Music and iTunes later this year, while simultaneously dropping in select theatres at the same time.
I'm excited that the film will get such a unique release that really reflects the 808 and its status as a revolutionary musical instrument. I'm interested in pushing the boundaries of how films and projects are released and consumed by audiences, allowing us as filmmakers to tell our stories in new ways, through new platforms and launching '808' on Apple Music fits directly into that.
Here are some excerpts from the exclusive announcement via Deadline Hollywood:
EXCLUSIVE: In a first of its kind release, Atlantic Films — a division of Atlantic Records — and You Know Films is debuting its critically acclaimed documentary 808 worldwide exclusively on Apple Music and iTunes later this year. The film which premiered at SXSW and features some of the biggest names in music, will also simultaneously drop in select theaters in the U.S. at the time it becomes available on Apple Music and iTunes.
“It’s only appropriate that a film about a machine that revolutionized how music is made be seen via a service that revolutionized how music is consumed,” said Craig Kallman, Atlantic Records Chairman & CEO. “The story of how the 808 changed the face of modern music is simply extraordinary, and the Apple Music audience is perfect for this compelling film.”
Full story at Deadline Hollywood http://tinyurl.com/z8ja78n