I’ve just returned home from SXSW film festival after attending for the world premiere of ‘808’. I was there for 10 days and anyone who’s been to SXSW before will know, that’s a long time! Every day was packed full of screenings, press opportunities, panels, events and meetings. And of course a few drinks! By the end of my time there I definitely felt I’d done SXSW justice but felt a little worse for wear for my troubles!
It was absolutely fantastic to have my first feature documentary as a director take part in the festival and receive it’s world premiere there. I really can’t imagine a better place for the film to launch it’s festival presence. It was a perfect backdrop with a mix of film, music and technology swirling through the packed streets. Sold out screenings (my producers and I had to vacate our seats to make way for people being turned away) provide how it really seemed to engage with the audience there.
During my time there, aside from the three screenings, Q&A’s and numerous press interviews I also took part in an 808 panel which also featured Arthur Baker, Hank Shocklee (Public Enemy Producer) and Funkmaster Flex. That was a great opportunity to expand a little on the film and get a bit more detail from these musical greats.
We also hosted a special 808 party at the Soho House Austin pop up, where Arthur Baker and Hank Shocklee smashed it with a live TR-808 / DJ set.
Unfortunately, due to my extremely busy schedule I didn’t manage to see any other films, which was a huge shame and something I'll definitely remedy the next time I visit.
All in all it was a great opportunity and the best place for 808 to start it’s public life! Hopefully I’ll be back there soon.